the use of second-person reference in advertisement translation with reference to translation between chinese and english

نویسندگان

ying cui

yanli zhao

چکیده

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized via second-person pronouns and the imperative tone. in this study, we investigated the differences between chinese and english advertising texts. the statistics based on the corpus demonstrated a tendency of using second-person pronouns in the english texts and using imperatives or the implicit way of second-person reference in the chinese texts. analyses were provided as to the adjustment made in advertisement translation, referring to the basic human needs and communicative principles.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The Use of Second-Person Reference in Advertisement Translation with Reference to Translation between Chinese and English

This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

متن کامل

the relation between bilingualism and translation: a case study of turkish bilingual and persian monolingual translation students

translation studies have become an accepted academic subject and books, journals and doctoral dissertations appear faster than one can read them all (bassnet and lefevere, 1990). but this field also brought with itself so many other issues which needed to be investigated more, in the heart of which, issues like ideology, ethics, culture, bilingualism and multilingualism. it is reported that ove...

on translation of phatic communion and socio-cultural relationships between the characters of the novels

phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...

15 صفحه اول

on the relationship between cultural, social intelligences and literary translation ability of iranian translation students

با توجه سرعت روز افزون جهانی سازی نیاز به مهارتهای میان فرهنگی نیز افزایش یافته است. از سوی دیگر تعاملات اجتماعی و نیازهای فرهنگی منوط به ترجمه است. بدین ترتیب مطالعه ترجمه از دیدگاه اجتماعی ضروری به نظر می رسد. برای نیل به این هدف، در تحقیق حاضر به بررسی رابطه همبستگی بین دو هوش فرهنگی و اجتماعی با توانش ترجمه ادبی دانشجویان (سال سوم) مترجمی زبان انگلیسی پرداخته شده است. همچنین قابلیت پیش بینی...

The Importance of Downtoners in English Writing and Translation -with Reference to Chinese Movie Subtitle Translations

This paper reports on a study of the use of downtoners, an important hedging device, by Chinese translators when translating Chinese subtitles into English. The study was carried out by making a corpus-based analysis of patterns of using downtoners in a Chinese subtitle corpus and an English subtitle corpus. Features of overuse and underuse of downtoners in subtitle translation by the Chinese t...

متن کامل

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید


عنوان ژورنال:
international journal of society, culture & language

ناشر: lulu press, usa

ISSN

دوره 2

شماره 1 2014

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023